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PRoject:

Companion Package for "Selling Across the Generations" Presentation

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Client:

Generational Insights

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DescRiption:

This client is the leading expert and speaker on the subject of interacting within and across the various generations -- Matures, Baby Boomers, Generation X, Millennials and the new iGen (or Generation Z). Within this particular package are the companion pieces for a presentations on selling across these first four generations. As you can see by the package it covers a lot of ground and has a lot of material. My job was to simplify the material and present it in a graphical format that was both understandable and informative.

One of the ways I accomplished this was by color coding the generations in green, red, yellow and blue. The colors begin on the cover of the main booklet and worksheet and are utilized throughout to distinguish exactly what information is associated with which generation.

The final package consisted of a booklet/worksheet, folder, foldout cheat sheet and 2 CDs.