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PRoject:

Recruitment & Membership Drive Brochures

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Client:

Commemorative Air Force

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DescRiption:

The Commemorative Air Force is a non-profit organization who's main mission is obtaining old war planes and refurbishing them back to flying condition. Their demographic has always been the older generation but they weren't going to be around forever. They realized that in order to survive they were going to have to gain interest from the younger generations. I was hired to go over their material and decide how I could make it appeal to a younger, more distracted crowd.

These are a museum membership drive brochure on the left and a recruitment brochure on the right. Although I kept a semi-military color palette where necessary it is minimal. I wanted bold pops of color with visually moving text to get past the short attention span of the generation. I played with images, type and color to make it look interesting and modern and... cool.